Does AI Content Rank Well on Google?

Probably not, but ...

The History

Google announced in February this year that the search giant would reward high-quality content, however it is produced (most AI writers got hyped about this).

Google's ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.

Since then, I have started some fresh projects leveraged on AI content. And today, I can confidently conclude several things from the initial testing:

• Google definitely indexes AI content

• However, the 100% AI content will not rank well on its search engine, resulting in low impression and low organic traffic

Need proof?

This is a Dating niche site with about 60 articles

This is a Golf niche site with about 60 articles

This is a Tea niche site with about 90 articles

The result is indeed shocking to me, knowing that I have done the On-page SEO for the above sites and will add some backlinks soon.

Some comparisons with Sites with 100% human written content:

This Gardening niche site has about 220 articles

This Pet website has about 400 articles

Insights

I’ve gained numerous insights from digging into analyzing those projects. But, the most crucial one is:

If you want your site to rank well on Google, you should further edit the AI content with human “value” and “voice”. Period.

Why? As you follow the news, you definitely see how Google harnesses the use of EEAT in ranking content. Since AI basically paraphrases existing content on the Internet, there is no reason to rank a spinning article.

How to improve it?

• Choose niche wisely ← this is super duper important!

• Add modifier phrases and short sentences with personal point of view

• Add owned images

• Add your own voice (minor typos are “encouraging”)

• Add strong and relevant backlinks

• Add EEAT factors

• …

What Am I Going To Fix Those Sites?

Basically there are 2 tasks to be done:

• Do off-page SEO with great backlinks

• Humanize the existing articles (Updated on Sep 28th: With the new Google’s update, I will just focus on adding more value, especially with Youtube videos)

That’s it! Will provide updates in the next 3-4 months.